Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. You don’t merchandize your blog content. You don’t drive traffic to your blog. Your posts are too long.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

AUGUST 14, 2015

Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. If you don’t monitor website traffic on a regular basis, then you are missing opportunities to follow-up on potential interest, and to make ongoing improvements to your website and marketing strategy.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

DECEMBER 22, 2015

The intranet is a graveyard of dead company blogs, representing well-intentioned, half-baked and underfunded efforts to benefit from content marketing. Content creation will be an internal group effort, with people / departments taking turns contributing blog posts on a regular basis. Engages target audiences.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Marketing Craftmanship

FEBRUARY 24, 2016

According to the State of Digital & Content Marketing Survey – produced by the management consulting firm, Zeughauser Group – in-house legal counsel are reading blogs less frequently, and valuing blog content less highly than they did 3 years ago. Your blog content is not optimized. You don’t merchandize your blog content.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. Build Your LinkedIn Presence.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JUNE 19, 2015

There’s a profoundly simple, Yogi Berra-esque message here: you first need to get into the game, if you’re hoping to win it.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100