writing 
Customer Experience Matrix
JUNE 2, 2015
It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.
Customer Experience Matrix
JULY 3, 2013
One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.
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Customer Experience Matrix
FEBRUARY 26, 2012
content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. Analyzing this table is easily worth a post of its own but I doubt I’ll have time to write it.
Customer Experience Matrix
MARCH 9, 2011
I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation.
Customer Experience Matrix
FEBRUARY 14, 2011
After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products.
Customer Experience Matrix
JULY 10, 2013
I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Emails are delivered through ExactTarget.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
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