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WriteSpark
DECEMBER 12, 2012
This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.
WriteSpark
DECEMBER 12, 2012
This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? Content tips for e-books.
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WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).
WriteSpark
APRIL 23, 2009
This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product. Whether as a printed book or online content available for download, these materials can be particularly valuable for customers with small communications and PR staffs.
WriteSpark
MAY 14, 2013
In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.
WriteSpark
MARCH 17, 2009
When customers reach the decision point, the buyers may need a comprehensive understanding of your product's underlying technologies, distinct applications, and implementation or migration strategies -- all are ideal topics for white papers. What information and resources must the white paper present in order to advance the sales process?
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