NuSpark Consulting
FEBRUARY 3, 2019
It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? What Content Syndication Is.
KoMarketing Associates
NOVEMBER 12, 2015
Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. Relationships help create links and awareness of your content marketing initiatives. EMAIL COMMUNICATION.
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Webbiquity
NOVEMBER 18, 2021
A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”.
Sales Engine
OCTOBER 16, 2015
Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably.
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?
Biznology
OCTOBER 2, 2019
When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Start engaging with others’ content online. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry. How to Build Your Personal Brand.
Avitage
AUGUST 1, 2012
This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content.
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