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Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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Industrial Marketing Today
JULY 29, 2010
Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.
Buzz Marketing for Technology
JUNE 27, 2008
Covering the latest in Content, Document and Knowledge Management. Content Management. and also by ensuring that the content employees need is searchable. I was asking for information about a vendor. Few go to content aggregators, specialized vertical or topical sites. KMWorld Magazine. Subscribe to KMWorld.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.
Online Marketing Institute
JULY 31, 2012
RSS Feeds. --> --> Bookmark FOLIOMag.com. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.
Buzz Marketing for Technology
JUNE 27, 2008
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Antivirus Software , File and Disk Management Utilities , Image Editing , Privacy Software , Shell and Desktop Management Enhancements. Privacy Policy |. in Downloads. in Reviews. in Whitepapers. in Dictionary. Newsletters.
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