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Crimson Marketing

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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces).

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. Better Organic Search Results. Google Search. And this is a cornerstone of any marketing mix. Google’s Long-term Vision.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them.

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

Users are feeling more and more comfortable sending messages over social platforms (instead of email), and asking friends or social communities for referrals (instead of searching). #2: Content may be king but engagement is queen and she rules the house” - well said. #4: King Content, he’s still the ruler. - Who buys it?

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CMOs: Watch Out For These 6 Things in 2014

Crimson Marketing

“Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Empowerment. Forbes ).