KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Marketing Insider Group

OCTOBER 23, 2019

Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. What Are Your Options for ABM Tactics?

Account Based Marketing 207

Account Based Marketing Tactics Paid Search Agency ABM 207

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Craftmanship

NOVEMBER 22, 2023

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. Blowing your own horn can also backfire.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Marketing Insider Group

MAY 24, 2023

Take a moment now to learn advanced search tactics and become a Googling Jedi. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. You’ll learn if you need to improve your content if websites in unrelated fields appear.

Search Marketing 291

Search Marketing Google Optimization Tips 291

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Quick Takeaways.

Paid Content 274

Paid Content Tools Paid Search Agency Content 274

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 355

Brand Identity Branding Advertising Agencies Content 355

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

Marketing Insider Group

OCTOBER 14, 2020

Committing to content marketing is a sound investment with much greater ROI than other tactics. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Instead, invest in content marketing. Image: SEMrush.

Paid Content 316

Paid Content Customer Surveys Marketing Budget Paid Search Agency 316

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Marketing Insider Group

DECEMBER 17, 2019

It can be a little more difficult for B2B companies to use this tactic without coming over as cheesy and like they’re trying to hard, but it can be a very effective marketing tactic when done well. You don’t have to put a lot of time and resources into building a whole campaign around this tactic, either. In just one day.

Tactics 270

Tactics B2B Marketing Work Management Planning 270

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. And they’re future-proof in the sense that they’re executed and implemented directly by the publishers onto the organization’s domain.”. 3 first-party data tactics. Gated content.

Tactics 115

Tactics Marketing Automation Services Paid Search Agency Work Management 115

DivvyHQ

MARCH 5, 2020

If you publish it, they will come. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. This is certainly not the case these days. Need some pointers? Read on.

Distribution 106

Distribution Content Content Marketing Effectiveness 106

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 340

Lead Scoring Lead Ranking Marketing Analytics Tools Content 340

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Ask your readers what content they love most and want to get more of. The cycle supports itself.

Newsletter 124

Newsletter Loyalty Business Curation 124

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. You can (and should) embrace digital advertising to amplify your content—but that’s not the only way to get eyes on your ideas.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . alone The internet makes it easier to deliver and consume content.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Scoop.it

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Curation 101

Curation Ad Frequency Content Marketing Content 101

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. Now, publishers know email can hold the same power for them. And that means they need to start investing in email.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Only B2B

FEBRUARY 26, 2020

Allowing this person to warm up to your brand, building trust and putting him in the position to accept your solution can be accomplished via the content that you offer. However, generating marketing qualified leads by using MQL marketing tactic are more likely to work their way down the sales funnel which is a struggle for most marketers.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. You can (and should) embrace digital advertising to amplify your content—but that’s not the only way to get eyes on your ideas.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. You can (and should) embrace digital advertising to amplify your content—but that’s not the only way to get eyes on your ideas.

Tactics 59

Tactics Brand Identity Branding Ad Building 59