Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. AI will be extensively used to get detailed insights into the customer behavior. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

FEBRUARY 7, 2023

: BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? Dynamic content has surpassed first name personalization for many companies.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

JULY 6, 2021

Knock down your data silos and centralize omni-channel information in a customer data platform (CDP) to enrich your email program with additional insights such as website visitors, SMS data, offline engagement, and past-purchase history.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. No matter how content you are with email as a channel, you can’t afford to remain oblivious of others. Here’s how it looks. Wrapping It Up.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Content for emails based based on open tracking.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Convert

MARCH 21, 2023

Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. Most times, your mouse pointer isn’t hovering over the content you’re currently focused on.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. The FTC highlights all mobile ad privacy best practices.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52