Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Add this to Ning. Email this via Hotmail.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Many bloggers concentrate so much on writing quality content that they ignore the final steps, such as checking for common grammar errors (there/their; hear/here; your/you’re). Add this to Ning.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Add this to Ning.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 23, 2010

Add this to Ning. Tags: About Blogs Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting blog marketing blog sales pages blog writing business blogging content marketing with blogs teleseminars wordpress teleseminars.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Add this to Ning. 3 Biggest Challenges for Online Content Marketing? Social Networking Online: How to find out what you need to know. Share this on Mixx.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Add this to Ning.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! First, here are the criteria I used to identify them: Content-rich blog. Add this to Ning. 4 Steps to Creating Massive Online Visibility. High quality web site.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 26, 2010

Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. It’s up to businesses and blog authors to make their content clear and optimized for easy indexing. Add this to Ning. Add this to Google Reader. Email this via Hotmail.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 28, 2010

Add this to Ning. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages. Add this to Google Reader. Email this via Hotmail.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 29, 2010

To do marketing? To publish and distribute content online? To build an email marketing list? What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. Add this to Ning. To sell, and make money? Good, bad, great?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content. Therefore your content needs to trigger to action.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 15, 2010

Add this to Ning. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Add this to MyPlace. Store this link on MyLinkVault. Post this to MySpace. Submit tip to N4G. Submit this to Netvibes. Submit this to Netvouz. Seed this on Newsvine.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

JUNE 17, 2010

Add this to Ning. 12 Steps to Write Your Online Sales Copy. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Email this to a friend? Share this on Mixx. Store this link on MyLinkVault. Post this to MySpace. Promote this on Orkut. Ping this on Ping.fm. Share this on Plaxo. Share this on Plurk.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

SEPTEMBER 7, 2010

Don’t forget, it might (or might NOT) be any of the “Big 3″ It could be a small community on a Ning network just waiting for an expert like you to join in the conversation. Social Networking Online: How to find out what you need to know. So, which will it be for you – or rather your target audience?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JULY 5, 2010

Add this to Ning. Related posts: 4 Time-Saving Tips for Social Media Marketing. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Blog Content: Are you personal… or all business? Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Email this to a friend?

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Add this to Ning. Use Client Comments in Your Content Marketing.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. Remarkable Content – A mix of content is good. Try things like current news, opinion, and media rich content. Keep content topical, informative, and non promotional. Organize your content. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Beer and NutshellMail. Ill see if this cadence works.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

link] Courtenay Pitcher RT @jaybaer: Online Community With Purpose and a Plan [link] [link] Nicole Jenkins RT @jaybaer: Online Community With Purpose and a Plan [link] [link] Jane Nation RT @NicoleGJ: RT @jaybaer: Online Community With Purpose and a Plan [link] MaryBethKemp Congrats Lisa, I love it! link] [link] Katherine M.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Writing on the Web

JULY 21, 2010

How do you write content that attracts readers to your products and services? Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) Add this to Ning. Brain Based Blogging: Lessons from Neuroscience for Content Marketing.

Ning 100

Ning Digg Content Buzz 100

Writing on the Web

JUNE 22, 2010

Add this to Ning. 3 Ways to Write Content that Brings In Business. Tags: About Blogs Attracting Clients Content Marketing Ezine & Blog Classes Online Marketing Pathway to Profits Teleclasses & Seminars formatting sales pages landing pages sales pages squeeze pages Wordpress sales pages.

Ning 100

Ning Class Landing Pages Copywriting 100

Webbiquity

JULY 26, 2010

For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Marketers are now publishers, and almost all content can be optimized for search.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. ” At least something is bipartisan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100