Buzz Marketing for Technology

APRIL 10, 2013

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. Optimizing your site for content, design, offers, and copy is the only way to ensure your are taking full advantage of your site traffic.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

MAY 15, 2013

All this pertinent info helps define what the “best content” is for each specific viewer. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 30, 2013

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Putting customers at the heart of any online content and user experience decisions is crucial for not only surpassing revenue and conversion goals, but also to sustain lasting consumer relationships. Test everything.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site. Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. The rapid increase in adoption of A/B and multivariate testing by B2C companies has fundamentally shifted the way websites are designed (and updated) forever.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100