WriteSpark
FEBRUARY 18, 2009
Content Marketing. Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Studies. Sales Materials. White Papers. Working with Writers.
WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?
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WriteSpark
FEBRUARY 1, 2011
A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Highly recommended; this is one of the very few sites on my regular reading list. .
WriteSpark
JANUARY 10, 2012
As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs. Highly recommended; this is one of the very few sites on my regular reading list. .
WriteSpark
JANUARY 19, 2010
But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.
WriteSpark
MAY 14, 2013
In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. Social media tools, although used widely, did not seem to be as effective and generally tend to be overused. by Sylvia Montgomery.
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