Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. As consumers continue to voice their opinion and actively tune into more content, FIFA, broadcast networks, and media companies have taken note.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. As consumers continue to voice their opinion and actively tune into more content, FIFA, broadcast networks, and media companies have taken note.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

NetLine

MARCH 27, 2023

Imagine if you could take that same time instead and begin catering to those folks who’ve actually shown legitimate interest in your solutions simply by studying intent signals. Buyer-level intent data offers tangible evidence of those with their hands raised. In the B2B marketing world, intent data makes this possible.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

AUGUST 30, 2021

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. Only 42% marketers say they have conversations with customers as part of their audience research ( Content Marketing Institute ). These include real-time digital body language signifiers such as: Intent signals. Preferences.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Madison Logic

JANUARY 13, 2022

Clients have reported Madison Logic’s ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Inbox Insight

JANUARY 15, 2019

Draw on your research findings of them, how they present themselves and any press you can find. Only 42% marketers say they have conversations with customers as part of their audience research ( Content Marketing Institute ). These include real-time digital body language signifiers such as: Intent signals. Preferences.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Heinz Marketing

OCTOBER 24, 2022

I need something with intent signals to help me understand who to sell to. Once a month, we send out a newsletter, but throughout the month, we have more specific personalized emails based on things that just happened, based on intent signals that just triggered, right? Hand-Raiser like ours is, right?

Marketing Automation Services 42

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 42

Terminus

OCTOBER 29, 2021

ABM Requires 100% Personalization of All the Content You Create. You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars. Connect & Qualify is an instance of what James Carbarry calls “Content-based networking” in his boo k with the same title.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Why not create a LinkedIn Sponsored Content Campaign that promotes awards and achievements, case studies, new product feature releases, analyst reports, etc.?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DotDigital

APRIL 30, 2021

Marketers are marketing more, and in turn, consumers are engaging with more digital content than ever. We’re all consuming more content digitally, but (in most cases at least) our wallets and minds are the same ‘size’! Digital engagement is on the rise. Online event engagement is a great example of this.

Intent 94

Intent Ideal Customer Profiles Intent Signal SMS 94

SalesIntel

MAY 25, 2023

Bombora Company Surge® Intent The internet’s a big place. Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

DealSignal

JANUARY 25, 2023

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Conductor

JANUARY 21, 2021

From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there. Content Guidance. We’ve taken the guesswork out of content creation with the release of Content Guidance.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52

SnapApp

AUGUST 13, 2019

But in reality, that inbound request could be a customer looking for product support, or someone reaching out with a press inquiry. Gating your content with lead forms is a great way to build up an email subscriber list, but it’s not an effective way to qualify leads. How to Use Your Lead Forms to Qualify Better Leads.

Top of Funnel 61

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 61

Engagio

JANUARY 25, 2017

Content interaction and downloads. In addition, intent vendors such as Bombora , MRP , and The Big Willow can deliver a layer of insight to maximize your findings, depending on your specific solution and targeting criteria. Yes, you need to look for intent signals. 5) Create a Waterfall of Content for Your Top Accounts.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

DECEMBER 14, 2020

We press on and we are glad you’re here. And so that produces both good information for the buyers and really strong intent signals for the sellers of software. I think the coffee talk has worked well because it’s been where the community is content, the community is the events. Thanks everyone for joining us.

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129