Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. These tools can synthesize tons of information and turn it into unique content.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. xiQ Ranks as High Performer for Account-Based Web and Content Experiences. Learn More about xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Social Marketing: . Mobile marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Even better, examine any psychographic data you have too. Work with a trusted data provider to get accurate information to build and target your new audience. Intent data is a superpower here. One way you can do this is through content syndication.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Valasys

NOVEMBER 21, 2019

In the quest of their tailored solutions to the problems, the B2B buyers seek personalization from email to landing pages and from advertisements to content recommendations. Learn more: Benefits of Content Personalization for B2B Marketers. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. This data may include information from website analytics tools, interviews, social media insights, and customer interactions.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Binary Demand

MAY 2, 2023

That’s why it’s essential to implement top-notch B2B SQL strategies which can help you identify and target the right prospects, engage them with relevant content, and ultimately convert them into paying customers. B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. What ABM tools do.

Account Based Marketing 120

Account Based Marketing Enterprise Management Paid Content Work Management 120

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. Consider weaving your content strategy around your participation in events, conferences, or something as small as participating in extracurriculars. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. As Inbound Marketing relevancy has always been important, so has been the need to create keystone or evergreen content.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Engagio

NOVEMBER 14, 2023

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Boost outreach via psychographics.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

MAY 28, 2019

HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”. The leads which aren’t sales-ready need to be nurtured further, until they are ready to consume the contents delivered by the sales team.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Account Engagement. Segment Based on Reputation.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Account Engagement. Segment Based on Reputation.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

Valasys

NOVEMBER 15, 2019

Leveraging demographic insights & insights based on the firmographics, technographics, psychographics as well as those based on the “fit-data” helps marketers think more critically about whom they can sell their products to. Learn more : How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

SalesIntel

AUGUST 23, 2021

How does SalesIntel provide you with technographic data? What is Technographic Data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Technographic data can also reflect the size of the organization and how advanced their marketing and technology teams are.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. Gathering insights about the challenges being faced by the target accounts helps the ABM-ers to architect their content strategy towards optimal conversions. Assimilate the intent Data for Targeting : . Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Focus on Niche-Specific Content : The marketers must be using content that resonates with the pain-points & the search queries of the prospects.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

JANUARY 17, 2020

According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing. B2B marketers should focus on creating pieces of content to educate their audience groups.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

DECEMBER 16, 2019

In such a situation, the chief question on the minds of every B2B SaaS marketer remains: what type of posts/content would be suitable for a B2B SaaS Facebook account to share organically? As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52