B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Instead of sending valuable, helpful content, they are spamming their customers and prospects. You see, in the rush to get on social media and connect, many marketers are behaving badly.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Photo by m01229 on Flickr.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 2, 2015

Google changed its algorithms to favor quality content in the form of long blog posts. Content marketing often requires a high volume of publishing to be effective. New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. Hubspot suggests that you take information from your Press Releases and create blog entries.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. You need great content that they can download, comment on or share with friends or colleagues.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JANUARY 23, 2013

According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Reach is defined as the number of total people who have seen any content from your page in a designated time period. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric.

Social Media 100

Social Media Media Stats Youtube 100