Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 25, 2015

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces).

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

JANUARY 23, 2015

All this signals is an interest in your content, and not always from a qualified lead. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. The problem is Google and other search engines are moving more and more towards personalized search results.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “It’s true that a channel based on intent is not the right choice to acquire new customers; if they haven’t heard of you, they won’t search for you. ” 2. ” 10.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100