The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar?

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Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. This entry was posted on Tuesday, May 3rd, 2011 at 9:03 am and is filed under Marketing Management , Marketing Strategy , Webinars , Marketing Budget , Marketing Automation. United States License.

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SpotMe Blog

JULY 21, 2023

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. Top tip: To stay within your event budget , look for event registration software that does more than just event registration. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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Enterprise Management Work Management Marketing Management Budget Programs 52

Strategic-IC

MAY 29, 2018

We explore 5 lead nurture tips to consider for an effective process. There are multiple approaches you can use to nurture your leads; from sharing targeted, relevant content, to delivering personalised, engaging experiences, to following up promptly via the right channels and more. Why is Lead Nurturing Important? Related: 2.

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Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Too confusing.

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ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Data from Hubspot shows most visitors pay close attention to video landing page content. Image via Hubspot.

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Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. But here's a little secret: you don't need to create all this content from scratch.

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Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Blog Create a blog for the conference and source content from speakers and attendees. What is Your B2B Company About? While some of these were on my to.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 65

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The Effective Marketer

FEBRUARY 3, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. . A ppcues | Head of Content Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Rollworks

JUNE 3, 2018

It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Like how HubSpot changes their messaging depending on what segment their customer falls into: ( Source ).

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Effective Marketer

JULY 5, 2009

Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

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The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

DECEMBER 5, 2012

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Cost-per-Customer : Emails, webinars, ebooks, case studies, and other promotions cost time and money.

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Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MAY 23, 2014

In content marketing, there may be no more desirable medium than the blog. In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. 5) Forrester.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Hubspot

AUGUST 5, 2012

By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. Can we count you in ?).

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B2B Marketing Zone Posts

JULY 7, 2010

Some amazing content from June. Is Your B2B Marketing Content a Filter or a Vortex? So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. However, one challenge that remains is how to draw attention to your content. Best of B2B Marketing.

Social Media 40

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Webbiquity

JUNE 6, 2011

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,

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