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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Simple economics.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. So what are the secrets to developing content that gets read, shared, and compels action?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Expert SEO Guides, Tips and Tricks. But change is.” by Forbes.

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Ways To Solve The Content Marketing Planning Conundrum. 1. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it? Create an efficient content creation supply chain.

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. But SEO is changing.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. 10 Tips to Fully Utilize Facebook’s New Page Design by Mashable. 85% of B2B journalists are on Facebook.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., 55 Tips to Get Retweeted on Twitter by ZoomFactor. More than 80% of U.S. Twitter and SEO.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

3 Incredibly Easy Ideas To Get Customers To Pay For Content

B2B Marketing Insider

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. Use ‘Content Bait.’

11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source:  Forrester ). Here are 11 tips and tools to jump-start your SEO. The best places to put keywords are in the:  URL ,  Title Tag ,  Meta Description , Headers and Subheader, Page content,  Anchor text  and  Alt text. So, strong content is equally important to the placement of keywords.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. But businesses need it for a variety of reasons and look for tips and advice on the subject just like any given person looks for information on topics that are important to them.  Twitter Etiquette Tips for Businesses Starting Out on Twitter.

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Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.

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50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). Sales reps ignore 50% of marketing leads ( 101 B2B Marketing and Sales Tips from The B2B Lead). 60-70% of B2B content created is never used. Hubspot ).

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. How you think about what content is for your company will determine how big this role is. Does it sound familiar?

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Content Marketer of the Year winner. link].

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. Unfortunately.).

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. People don't want a stripped down set of content.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

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Updated B2B Facebook Page Examples with Data

Social Media B2B

That was just a tip I hope you caught. Since I can’t let this post go without putting a little content in it, the following is a list of the pages and increase in people who like the page since December 2009. Hubspot. Forrester. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. The CDW Employee Perks Program page must not have worked for them, as it no longer exists.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite.

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25 Jetsetters Share Tricks for Making Business Travel Less Painful

Hubspot

These are their top tips for navigating travel -- whether for business or pleasure -- like a pro. For all of their tips, check out this SlideShare or read on for some of the highlights.). 25 Travel Tips From the Busiest Business Travelers from. HubSpot. Matt Mullen of 451 Research recommends sites like FlyerTalk and HeadForPoints for more tips around loyalty programs.

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Inbound Marketing Strategist.

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can't exactly have a deficiency in content. Connect with HubSpot

Top Internet strategy, marketing and technology links for the week of February 11, 2012

Sazbean

Six Tips for Practicing Safe Social Media [Slide Show] (Marketing Profs). The Simple Template for a Thorough Content Style Guide (HubSpot). Is Content More Important than Conversation? Guest Posting: Guest Blogging Tips ~ My Guest Posts (GrowMap). How to Score Your Leads So Sales Works the Hottest Prospects (HubSpot). Spin Sucks). Brandwatch).

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

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5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. We’re all familiar with the Rogers Adoption Curve , and along those lines of adopting and creating, Forrester Research has mapped out exactly what people are doing online and just who is doing it.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

10 Tips for Maximizing Your Business' Output. 1) Leverage Big Data. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. 2) Consider Open Sourcing. You could even take a page out of HubSpot's book and give them away for free! What's the Sawdust Principle? Are you a restaurant? software design shop? Got code?

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Blog Create a blog for the conference and source content from speakers and attendees. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations.

Marketing Automation Catching On Fire

The Effective Marketer

Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Interesting to note that the majority of the players only came to existence not even 5 years ago.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Mike is the CMO at HubSpot in Boston, a marketing software company. Adam L.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning! United States License.

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

Check out the full story here. ( By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. Look at the People Who Use Twitter From Brian Solis.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Here’s an example of a recent lead nurturing email we've sent from HubSpot. Source #4: Content Quality and Freshness. The challenge? Use it!

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small.  Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Mike is the CMO at HubSpot in Boston, a marketing software company.  Adam L.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. With a majority of marketing efforts going digital, that means even more content is needed.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: Purple graphic on top (Webinar) doesn’t seem to add much to the content; text-heavy email with little break between paragraphs may discourage people from reading it Design #2 Email Sender: Profound Logic Software Email Title: Integrate your modernization efforts on IBM i with Atrium What I Like: Well, its colorful I ‘ll give them that. Too confusing.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains. Until The Blog Tree.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). How are they doing it? This is the way it should be.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? usually Copywriting that sells.

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Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. Published by Hubspot, May 2010. PR Dept?

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