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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Dangit! Simple economics.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Expert SEO Guides, Tips and Tricks. But change is.” by Forbes.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Read on for 9 tips with sources to research your upcoming content campaigns.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. So what are the secrets to developing content that gets read, shared, and compels action?

9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Read on for 9 tips with sources to research your upcoming content campaigns.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., 55 Tips to Get Retweeted on Twitter by ZoomFactor. More than 80% of U.S. Twitter and SEO.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

3 Incredibly Easy Ideas To Get Customers To Pay For Content

B2B Marketing Insider

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. Use ‘Content Bait.’

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?"

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). Sales reps ignore 50% of marketing leads ( 101 B2B Marketing and Sales Tips from The B2B Lead). 60-70% of B2B content created is never used. Hubspot ). IDC ).

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. But businesses need it for a variety of reasons and look for tips and advice on the subject just like any given person looks for information on topics that are important to them. 9 Twitter Etiquette Tips for Businesses Starting Out on Twitter.

11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). Here are 11 tips and tools to jump-start your SEO. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. So, strong content is equally important to the placement of keywords.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. How you think about what content is for your company will determine how big this role is. Does it sound familiar?

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers. The Biggest Contributor to B2B Revenue. Here’s why.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Content Marketer of the Year winner. link].

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Deploying online content effectively to support account-based marketing is just the tip of the iceberg. This is gleaned from written content, web searches and online publications, based on extensive keyword listings.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. The result?

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. People don't want a stripped down set of content.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. As with any good content strategy, email’s efficacy lies in its ability to prove a sender knows and respects their audience. to $0.07 in Q2.”

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

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40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. HubSpot. HubSpot.

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25 Jetsetters Share Tricks for Making Business Travel Less Painful

Hubspot

These are their top tips for navigating travel -- whether for business or pleasure -- like a pro. For all of their tips, check out this SlideShare or read on for some of the highlights.). 25 Travel Tips From the Busiest Business Travelers from. HubSpot. Matt Mullen of 451 Research recommends sites like FlyerTalk and HeadForPoints for more tips around loyalty programs.

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Inbound Marketing Strategist.

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Top Internet strategy, marketing and technology links for the week of February 11, 2012

Sazbean

Six Tips for Practicing Safe Social Media [Slide Show] (Marketing Profs). The Simple Template for a Thorough Content Style Guide (HubSpot). Is Content More Important than Conversation? Guest Posting: Guest Blogging Tips ~ My Guest Posts (GrowMap). How to Score Your Leads So Sales Works the Hottest Prospects (HubSpot). Spin Sucks). Brandwatch).

How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can't exactly have a deficiency in content. Connect with HubSpot

Lead Change and Transform Communications with Nurture Marketing

Fathom

Take these statistics courtesy of Hubspot as proof—though they’re just the tip of the iceberg: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Forrester Research ). The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the corresponding tool is marketing automation. Aberdeen Group ).

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Interactive content and visual storytelling.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CONTENT MARKETING. The Stats.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

10 Tips for Maximizing Your Business' Output. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. You could even take a page out of HubSpot's book and give them away for free! 4) Transcribe Your Video Content. The digital landscape offers more channels than ever to publish and distribute your content.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Blog Create a blog for the conference and source content from speakers and attendees. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations.

Marketing Automation Catching On Fire

The Effective Marketer

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Interesting to note that the majority of the players only came to existence not even 5 years ago.

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. We’re all familiar with the Rogers Adoption Curve , and along those lines of adopting and creating, Forrester Research has mapped out exactly what people are doing online and just who is doing it.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Also, the earlier you register usually the better deal you can get. Did I forget a conference?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Mike is the CMO at HubSpot in Boston, a marketing software company. Adam L. 27 Op.

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. It's a scorcher out there -- well, it is here in Boston, anyway. Yikes.