We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?" By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Who is Hubspot? My answer, quite simply is: No. He was right. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. How you think about what content is for your company will determine how big this role is. MORE >>

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Home of Chief Content Office Magazine and THE event Content Marketing World. MORE >>

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can't exactly have a deficiency in content. But this also translates to a whole lotta content, so it's no wonder many marketers are hesitant to get started with lead nurturing. But here's a little secret: you don't need to create all this content from scratch. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind. MORE >>