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What Makes Online Content Viral? The Psychology Behind Shares

Contently

Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. Google’s video taps directly into these impulses, resulting in irresistibly shareable content. People share messages that matter So, what makes online content viral, anyway?

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How to Go Viral on Instagram: A Complete Guide for 2024

SocialPilot

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? So, how do you go viral on Instagram and drive massive reach and followers? In this guide, I will walk you through my complete framework and actionable strategies to help you achieve that virality.

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TikTok Magic: How Four Brands Cashed In on Going Viral

Convince & Convert

It’s that brands are going mega-viral without even trying. Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. What I didn’t know was that I had stumbled onto a viral TikTok sensation.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign?

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Leveraging TikTok Viral Moments

Atomic Reach

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. The right meme at the right time can catapult your brand to viral fame.

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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Other times, it’s executed through a variety of efforts from content marketers and experts.