Ahrefs

AUGUST 28, 2023

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B We will also share our short analysis of why these examples … Read more › live pages in English by organic traffic and referring domains.

Examples 118

Examples Content Marketing Domain Content 118

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. What Is Gamification in Marketing?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

CopyBlogger

DECEMBER 12, 2023

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger. Relying entirely.

Promotion 113

Promotion Examples Marketing & Strategy Content 113

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

JULY 6, 2020

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded. Since Kanban is less prescriptive than its cousin Scrum, and many marketing teams struggle to confine themselves to sprints, it’s not surprising that this adaptive option is appealing. Simple Marketing Kanban Board.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Marketing Insider Group

OCTOBER 10, 2017

The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. What makes a strategy successful? Big picture vision.

Marketing & Strategy 270

Marketing & Strategy Marketing Strategy Examples B2B Marketing 270

Marketing Insider Group

AUGUST 15, 2017

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. When marketers can […]. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting?

Examples 264

Examples Content Marketing Content Marketing 264

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Content Marketing Institute

JANUARY 10, 2023

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading →

Examples 108

Examples Content Marketing Advertising Agencies Content 108

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Think of this list as medicine for marketers searching for inspiration. For AbbVie, the answer is yes.

Creativity 134

Creativity Examples Content Marketing Planning 134

Content Marketing Institute

FEBRUARY 5, 2021

Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Examples 140

Examples Content Marketing Brand Identity Branding 140

Search Engine Journal

MARCH 24, 2022

What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.

eCommerce 136

eCommerce Examples Campaigns Content 136

Visitor Queue

MARCH 31, 2024

Creating content for any industry can be tricky. But, creating engaging content for niche B2B industries can seem impossible. Because niche industries are so specific, a more strategic approach is needed to captivate your audience.

Examples 61

Examples B2B Marketing & Strategy Content 61

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Ahrefs

DECEMBER 14, 2022

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is … Read more ›

Examples 95

Examples B2B Marketing Content Marketing B2B 95

DivvyHQ

JUNE 23, 2020

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.

Interactive Marketing 143

Interactive Marketing Examples B2B Marketing Content Marketing 143

SEMrush

MAY 30, 2021

We‘ve rounded up 26 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 201.

Examples 144

Examples Content Marketing Content Marketing 144

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Content Marketing Institute

NOVEMBER 16, 2023

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

Examples 94

Examples Content Companies 94

Content Marketing Institute

MARCH 12, 2021

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.

Examples 137

Examples Content Marketing Brand Identity Branding 137

Content Marketing Institute

MARCH 26, 2021

Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading → The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.

Examples 121

Examples Content Marketing Content Twitter 121

Rev

APRIL 12, 2023

Account based marketing (ABM) has become one of the hottest new trends in marketing. It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Content Marketing Institute

FEBRUARY 26, 2021

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.

Examples 113

Examples Content Marketing Content Paid Search Agency 113

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Roketto

JULY 16, 2020

Content marketing has fast become a staple of the B2B marketing world, especially among those who believe in an inbound approach for growing and scaling their company. And it’s not hard to see why.

B2B Marketing 156

B2B Marketing Content Marketing Examples B2B 156

Bannersnack

MARCH 26, 2024

10 minutes read Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Content Marketing Institute

OCTOBER 15, 2021

These examples are all about the unexpected. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. A writer creates a sticky wicket for finding other creatives. See our hot takes.

Examples 120

Examples Content Marketing Content Creativity 120

Content Marketing Institute

MARCH 16, 2021

Cybersecurity … Continue reading → The post Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples] appeared first on Content Marketing Institute. As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications.

Examples 140

Examples Tips Content Marketing Content 140

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52