Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

FEBRUARY 19, 2014

By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below).

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Vidyard

NOVEMBER 14, 2016

Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Hosting your own video channel means that when a prospect finishes watching one video, you control what comes next — no cat videos, and no competitor’s content.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

B2B Marketing Directions

APRIL 7, 2019

Although this survey involved a fairly small sample, the findings provide several interesting insights about the attitudes and practices of marketing leaders relating to marketing automation. Fifty of the survey respondents were based in the UK, 50 in the US, and 100 in EMEA. Here's a description of some of the major survey findings.

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Webinar Registrations.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Here is a sample job description for the role of a marketing automation manager/specialist. Collaborate with team members to work on the design and copy/content part. Marketing Automation Manager/Specialist: Job Description.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Try posting your needs and what you’ll pay and see who responds.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Customer Experience Matrix

SEPTEMBER 23, 2009

Smarter Content on the Way Let’s start with Omniture/Adobe. This is needed because content increasingly exists outside of plain vanilla Web pages that can be tracked with conventional techniques. Content that can itself “phone home” rather than relying on the carrier medium could be the long-term answer.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. The Marketing Sherpa data is based on a sample of 300 CMOs. You may have to click to enlarge the funding timeline infographic above. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92