permission 
Litmus
NOVEMBER 9, 2020
Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. Secondly, personalization is using information that your customer or prospect has given you permission to use. And, use default values such as “Valued Customer”. Automate systematically the cleansing process.
ANNUITAS
MAY 5, 2020
For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What type of mechanism do you use to track content and channel attribution? How to Assess a Candidate’s Background. Things to look for: Look for someone who has a certification in the platform(s) you use.
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Customer Experience Matrix
JULY 10, 2013
Its distributed marketing capabilities stem from its agency roots, since the fine-grained, hierarchical permissions needed to let one agency manage installations for multiple clients are similar to the permissions needed to distribute permissions between central marketers and local affiliates. That''s theme number three.
TrustRadius Marketing
JANUARY 8, 2020
It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
DivvyHQ
AUGUST 7, 2018
Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?
Vidyard
APRIL 6, 2015
Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.
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