The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. (HS) HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? But in fact they do much more than that.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Revenue Contribution/Influence/ROI.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. product pages).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Reporting, ROI and Costs.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Leadspace

MARCH 22, 2023

Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Oktopost

MARCH 11, 2020

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.”. Live streaming is now a popular tool across enterprises. Media Contact: Tyler Lessard. Phone: (226) 220-5351.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Everything Technology Marketing

FEBRUARY 26, 2013

B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Thanks to everyone who participated in the survey!

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

thePoint

MARCH 16, 2021

MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g., Underutilization of technology.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Martech

DECEMBER 13, 2023

But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era. That gap was filled by marketing automation technology.

Lead Ranking 122

Lead Ranking Marketing Automation Services Lead Generation Sales Management 122

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Envy

JANUARY 28, 2018

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination. Enjoy and stay tuned to more from Jill!

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50