Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Four, technology expenditures skyrocket, while ROI on these expenditures plummet. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.
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