exchange 
NuSpark Consulting
AUGUST 23, 2018
Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
AUGUST 23, 2016
Know What Content Resonates. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young.
Litmus
NOVEMBER 9, 2020
Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. For example, a customer enters their First Name, Last Name, Company Name, Email Address, and Business Phone into a form field to access your content. And, use default values such as “Valued Customer”.
Customer Experience Matrix
DECEMBER 19, 2011
Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Advocates can accumulate points and exchange them for rewards. Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.
Customer Experience Matrix
JUNE 27, 2014
The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
ClickZ
JANUARY 13, 2020
If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. We are now in an era where we need to create a value exchange.
Expert insights. Personalized for you.
100 
Let's personalize your content