Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Revenue Contribution/Influence/ROI.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Possible reduction of actual demand generation budget to cover those costs. Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g., The hiring of specific tool expertise (more salary).

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. About CipherCloud. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. That’s a huge win for social media tracking and ROI.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. That’s a huge win for social media tracking and ROI.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

NOVEMBER 14, 2016

Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Hosting your own video channel means that when a prospect finishes watching one video, you control what comes next — no cat videos, and no competitor’s content.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Vidyard

DECEMBER 16, 2013

Whether you’ve got a few videos or you’re a seasoned video marketing pro, it’s always good to get a sense of how top brands are connecting their content to ROI. Scott also qualifies leads by setting up a video content journey.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

APRIL 27, 2015

But as the Internet moves towards more video content, savvy marketers are raising their expectations when it comes to what they are getting out of their investment in video. Understanding how engaged viewers are will help you understand the effectiveness of your content, whether you need to make tweaks, and the interest level of your viewers.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. ContactMonkey.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Metadata

DECEMBER 15, 2020

Check your audience and see who you’re targeting with your gift campaigns. We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn. The audience Is it a list of target accounts with job titles?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. Demand Generation? The need for new analytical skills. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

FEBRUARY 25, 2015

One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” As long as your prospect is consuming content on your website, you can keep track of their behaviour, and store it for later when they do self-identify (called closed-loop marketing ).

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Vidyard

SEPTEMBER 8, 2014

Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process. The same question can be asked of all content, including video: “How do I know how much of the video was viewed?”

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51