Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Who Handles B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

DealSignal

AUGUST 25, 2020

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Unbound B2B

FEBRUARY 6, 2023

Along with creating the right type of content, it is also essential to distribute it effectively. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. Now, that’s a compelling number, right? The result? to 10.2%.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

DealSignal

JUNE 26, 2019

SAN FRANCISCO (June 26, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

DealSignal

APRIL 4, 2019

NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

DealSignal

SEPTEMBER 5, 2023

There’s now a pressing need for real-time updates to B2B data. This ensures verified B2B data, and curated and refreshed lists within 2 to 24 hours before a marketing campaign or sales outreach begins. This guarantees 100% verified data points, leading to optimized productivity, performance, and results.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Inbox Insight

APRIL 2, 2020

This focused approach is often combined with a higher level of personalization of the content that you send out to these target companies. Channels might include phone outreach, programmatic display, direct mail, and highly targeted email, landing pages or social content. What is inbound marketing? Which approach is right for you?

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends.

Intent Data 62

Intent Data Intent Top of Funnel Phishing 62

Metadata

AUGUST 21, 2020

Or, perhaps, you’re trying to develop a holistic upgrade to your product or service’s customer touch points. It’s no secret that an effective demand generation strategy can help achieve these goals. Demand generation is 90% of marketing. Think of demand generation like a grid. Where should I start?

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. ABM Requires 100% Personalization of All the Content You Create. Essentially, you’re inviting the buyers from your target accounts to co-create content.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Zoominfo

NOVEMBER 8, 2021

Conduct thorough market research If you’re not sure which market you should target, start by looking at first-party data. Pay attention to those who attend webinars , download content, and request demos. How and why are people using their services? Intent data. Who’s coming to your website? How did they do it?

Marketing Budget 130

Marketing Budget Marketing & Strategy Marketing Strategy Webinar Metrics 130

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

APRIL 23, 2020

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. Map your content. Here are 10 ideas to consider. Audit nurture streams.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Excelsior Research

MAY 31, 2021

LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. Expand and explore your audience with Content Syndication. Content Syndication , Uncategorized. What is Content Syndication?

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Valasys

DECEMBER 13, 2019

C ontent continuum flows unabashed across the entire B2B landscape driving the core bottom-line & scaling up the revenue generation endeavors of the marketers. Content syndication is just another way to share your content with the new audiences. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Inbox Insight

NOVEMBER 30, 2021

What are their most pressing pain points? 43% of C-Suite marketers operating in the field of Customer Experience identify Customer Services as their most significant threat compared to just 8% of Senior Managers. L&D also sees a 38% month on month increase in intent tag, confirming what our first party B2B research is telling us.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. The other two companies in the top five are investing in big data. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. There are many reasons most of the market won’t buy a B2B product or service.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Strategic-IC

JUNE 23, 2023

It goes beyond ‘spray and pray’, wide-net demand-generation tactics. It helps you get inside the head of your customers, and create content that resonates strongly with them. How will your product or service make their lives easier? This means a reliable CRM platform, intent data, automation software, etc.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Paid Search Agency 62

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. The other two companies in the top five are investing in big data. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. There are many reasons most of the market won’t buy a B2B product or service.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68