The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Creating a content map that categorizes your content by buying stage and buying persona can help identify gaps in your content portfolio. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Leadspace

OCTOBER 6, 2019

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. You can see more from Mike Moran at Biznology.com.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Customer Experience Matrix

MARCH 29, 2007

The marketing engine also maintains some form of customer database—again, I haven’t contacted the company for details—that holds customer preferences and permissions, predictive model scores, and external information such as demographics, billing, and phone usage. It took conventional database marketers years to reach this stage.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Those marketing tactics need to be updated to make them effective in today’s context.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Directive Agency

MARCH 27, 2017

Bottom line, while quality content is important, developing high quality content tailored for specific social media platforms and devices takes things a step further. Anyone can use social media, but only a few can use it to their B2B marketing advantage. Content Inc. : Content Inc.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Content recommedations from Evri. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. But that creative idea then goes out into content and out into advertising, creates copy, creates video, creates ads.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. The more you can streamline your social media marketing, the better you can make the customer experience. Social media marketers have their finger on the pulse of customer interests and requirements.

Social Media 62

Social Media CRM Media Work Management 62

Hubspot

MAY 22, 2015

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Railroads and the Evolution of the Publishing Industry. Yes, this can be done.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Top of Funnel Work Management 28

WebMarketCentral

JANUARY 29, 2007

AdBrite Runs text ads, banners and interstitials on an extensive network (16,000+ sites) of publishing partners. Advertising.com Search, behavioral, and database marketing services for online advertisers. 24/7 RealMedia Web advertising and search marketing through a diverse network of consumer, business and media sites.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Content Standard

JANUARY 9, 2015

But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

SnapApp

APRIL 3, 2017

Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . Truth is: Content marketing needs a makeover.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Online Marketing Institute

MARCH 13, 2011

There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40