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NOVEMBER 7, 2023
Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48
Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”
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Engagio
MAY 23, 2023
AI Reason 3 Comprehensive data: Demandbase provides comprehensive data on website visitors, allowing customers to gain insights into their audience’s behavior and preferences. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.
RebelMouse
APRIL 18, 2019
Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. We're mobile friendly, fast, and intuitive, and we provide the powerful data creators need to know about how their content is performing across all channels.
RebelMouse
APRIL 18, 2019
Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. We're mobile friendly, fast, and intuitive, and we provide the powerful data creators need to know about how their content is performing across all channels.
LEADership
NOVEMBER 5, 2013
The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b)
PathFactory
FEBRUARY 19, 2020
At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. But many brands make it unnecessarily difficult to find and consume content, by throwing roadblocks or dead ends throughout the journey. Content libraries that are disorganized and bury valuable pieces.
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