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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. So before going all-in, make sure video is really the best format for the type of content you want to create.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. So before going all-in, make sure video is really the best format for the type of content you want to create.

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. Beautiful Creation and Curation Tools. This is our mission.

CPO 40
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The Editor in Chief’s Guide to RebelMouse

RebelMouse

That's why we've spent over eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. Beautiful Creation and Curation Tools. This is our mission.

CPO 40
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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Propel your content to win with the right platform. Most editors and creators hate their CMS.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. But many brands make it unnecessarily difficult to find and consume content, by throwing roadblocks or dead ends throughout the journey. Content libraries that are disorganized and bury valuable pieces.