NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. When it comes to content marketing and website copy, don’t get too complicated with technical jargon and long content.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Adobe Experience Cloud Blog

JUNE 16, 2010

Content is a key success factor, as well as a real challenge, for our customers. What suggestions can you give our readers to help them create content that will improve the success of their lead nurturing programs? And I have to be able to maintain content elements to extend shelf life as long as possible.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Event marketing (live, virtual, and hybrid).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Still More to Come.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Still More to Come.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

PathFactory

JULY 11, 2022

Re-examine and redefine lead nurture. . Set it and forget it” email nurtures should be evaluated ASAP to make sure that they are still in line with current messaging, marketing programs and business priorities. Adapt your plans based on what you’ve learned.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? How can you manage risk in your content marketing? Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Vidyard

DECEMBER 9, 2014

Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Valasys

DECEMBER 20, 2019

Dropbox’s campaign with thought leadership that delivered an ROI of 25:1: Dropbox is a file hosting service that wanted to tap into a new audience market. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

B2B Marketing Zone Posts

MAY 3, 2010

Meaningful Metrics for B2B Blogging - Proteus B2B Marketing Blog , April 20, 2010 Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 50) Lead Nurturing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

PathFactory

SEPTEMBER 19, 2018

We ensure our emails are part of larger drip campaigns and nurture strategies. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. We’re fully leveraging email engagement to further the conversation as well.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40