Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Contently
AUGUST 15, 2017
A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. It’s not uncommon for event marketers to be siloed from the rest of the marketing department. Take Content Marketing World. Data and ROI.
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Everything Technology Marketing
FEBRUARY 19, 2011
It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics.
Ambal's Amusings
MAY 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process.
Only B2B
JANUARY 18, 2018
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!)
Only B2B
DECEMBER 23, 2019
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!)
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? United States License.
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