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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

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Marketo Announces Japan Expansion

Adobe Experience Cloud Blog

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. The same is true in business.

Marketo 48
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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. eMarketing Institute’s Free Online Marketing Course & Certification. Salesforce and Marketo Certification Programs (certification fees apply). Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

Training 185
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3 Key Challenges Marketers Face & How to Overcome Them

Adobe Experience Cloud Blog

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

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How Technology Is Revolutionizing B2B Events

Contently

A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Integrating events into marketing automation platforms like Marketo is also becoming more common. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.

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How to Generate the Leads that Sales Wants with Paid Social

Adobe Experience Cloud Blog

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. The post How to Generate the Leads that Sales Wants with Paid Social appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Top 6 Demand Generation Strategies Which Work!

Only B2B

According to eMarketer 62.6 Marketo has done it well -You are right. A Case studies are winners too! percent of U.S. agency executives generated targeted leads using client case studies posted on the company’s website. But is that enough? Not really! At the end of the page, you can place a link to your ebook.