Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Even if an expert has time to help you, they might not be motivated to do so. Show how the content will enhance his or her brand. Count me in that group. Many sourcing calls are only 30 minutes long.

SME 307

SME Tips Content Marketing Work Management 307

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Course Content Marketing Planning Best Practices 329

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. With content marketing. The Power of Customer Retention Marketing. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

Top of Funnel 334

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Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 332

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Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 287

B2B Marketing Content Marketing B2B Thought Leadership Planning 287

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Why Consider a Content Marketing Agency?

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 278

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Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

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Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

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Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

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KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 315

Thought Leadership Enterprise Management Work Management Marketing Management 315

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. The thing is, now you have data.

Marketing & Strategy 294

Marketing & Strategy Marketing Strategy Content Marketing Planning 294

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways.

SEO 328

SEO SME Lead Ranking Content Marketing 328

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Branding 138

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 322

Paid Search Agency Content Marketing Planning Advertising Agencies 322

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

SEO 216

SEO Marketing Analytics Tools B2B Marketing Tools 216

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your products and services are mere props that help you tell your story. But what if your content could get ahead of the problem curve?

Work Management 335

Work Management Marketing Management Content Marketing Content 335

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 209

Marketing AI Trends Google SEO 209

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Contently

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Will you build an in-house team, or join the new generation of content marketers scaling with top-flight creative talent to maximize their creative and budget flexibility? Technology.

Cost per Lead 218

Cost per Lead Cost Per Click Planning Content Marketing 218