Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor!

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Demand Generation Demand Generation Lead Ranking 48

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Think you have enough content? Phone contact has to play a role.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Starting with if their digital marketing efforts (for example social, search, website, etc.)

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Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

NuSpark Consulting

JANUARY 21, 2012

Content Marketing. Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. It’s probably the first book to marry content marketing with lead management strategy. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

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Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

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Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

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SEM Content Marketing Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? Content marketing is key to organic SEO. Great question!

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SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Directive Agency

MARCH 6, 2017

Lack of Targeting. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. What does your target customer request or define their needs as when they contact you? Lack of Targeting. Industries. Retargeting.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Content marketing is here to stay – how do you leverage your past content investments to ignite faster growth?

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Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Adobe Experience Cloud Blog

APRIL 27, 2017

Bad data will sink you : With traditional demand generation, the cost of bad data is paid in the form of a sender score—something that by itself will not blow up your business. When you are working from a specific list of target accounts, bad data makes that pool much narrower. Content Marketing Pillars.

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr.

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Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. four years in a row.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. It can be a bit tricky if you are new in the market. Marketing Insider Group. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. With marketers who use demand and lead generation interchangeably, this is an expected result.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. They’re not using content, marketing automation and lead management.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

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Demand Generation Agencies Demand Generation Demand Enterprise Management 48

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. Find Your Talk Trigger: F#*k Content Marketing.

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Top of Funnel Brand Identity Branding Account Based Marketing 133

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

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Intent Data Intent Email Marketing Social Marketing 129

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

OCTOBER 30, 2013

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips'

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Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) ideas for weaving social media into lead generation and lead nurturing programs.

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Lead Nurturing Conversion Marketo Demand Generation 100

LEADership

MAY 27, 2014

In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo. 4 Changes CMOs Can Make to Optimize B2B Marketing and Lead Generation. What are some ways to deal with this challenge?

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CMO Marketo B2B Marketing B2B Thought Leadership 40

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What is the CEO’s Role as it relates to marketing and sales? In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Adobe Experience Cloud Blog

JUNE 23, 2014

So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. The second challenge of adapting your content to the platform is one that may affect lean or small teams the most.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content. Do you have any economical suggestions for managing offline data and IP targeting? 11/17/2017.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95