Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models. What do you think of that? James: You’re not wrong. And the B2B space is so broad.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. This unified effort empowers all parties to have more proactive and consultative conversations with their customers. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties?

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 112

The ROI Guy

NOVEMBER 4, 2010

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

SEPTEMBER 16, 2022

Book My Free Web3 Marketing Consultation . Book My Free Web3 Marketing Consultation . Book My Free Web3 Marketing Consultation . Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100