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How to improve marketing ROI with clean data

Martech

. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Find out what types of data are missing and include them in the setup.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Google knows when content has little to no value to a visitor and will de-value web pages like this.

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Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study

Outgrow

It offers an effortless way to receive expert-level advice without needing an expensive consultation or in-person visit. Dermatologists and Estheticians : Skincare professionals can utilize the quiz as a pre-consultation tool to gather insights into their clients’ skin concerns, preferences, and goals.

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27 RevOps best practices for driving revenue growth

Rev

It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! Of course, building a revenue operations team is only the first step.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

3) Any apps that freelancers or hired services firms — agencies, consultancies, or other outsourced providers — are using. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams.

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Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

Book your 1-1 consultation today! Lead Enrichment & De-duplication . Commitbiz Business Setup Consultants Dubai was established in 2007 as the consultancy division of JAXA Chartered Accountants (a member of international accounting group) to provide world class management advisory and business incorporation services. .