The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. At most, all that’s required is to reinforce that decision – perhaps with a quote or two, or an excerpt of the information on offer – and then present the registration form front and center.

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B2B Landing Pages Webinar Metrics Paper 243

The Point

JUNE 18, 2019

This same presentation was delivered earlier in the year to standing-room only audiences at leading marketing conferences. We’ll review real-life campaigns – the good, the bad and the ugly – along with tips, strategies, and techniques for increasing email performance. Register for the event here. Photo by Stefan Cosma on Unsplash.

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Creativity B2B Webinar Metrics Email Marketing 164

The Point

SEPTEMBER 11, 2017

If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info. This ad is also a reminder that images in LinkedIn updates aren’t limited to just the visual.

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Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Conference # : 4999006. The 45-minute teleconference is free of charge and hosted by Focus.com. Focus Marketing Roundtable: Secrets to Webinar Success.

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The Point

MAY 4, 2015

Despite this, most content abstracts today are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference. Good abstracts do two things: 1. they describe the value of the information, and. they drive action.

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Paper Content Advertising Agencies Conference 100

The Point

NOVEMBER 9, 2009

Personally, Web conferences (or “online meetings”, to use Citrix terminology) have never substituted for an in-person meeting. And more to the point, are there prospects who will travel less because (slaps head) they now realize they could be presenting their latest PowerPoint deck over the Web? This email does neither.

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Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

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