Conference Event Marketing Salesforce.com Social Media 
Adobe Experience Cloud Blog
OCTOBER 26, 2011
Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.
Adobe Experience Cloud Blog
AUGUST 31, 2011
One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. We then create different messages for these audiences and deploy our campaigns, all while suppressing campaign members from each other.
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Hubspot
MARCH 5, 2012
Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.
Webbiquity
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.
Webbiquity
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.
Hubspot
JULY 3, 2014
For attendees and organizers alike, live-tweeting has become a fixture at most conferences, events, webinars, and lectures. And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly.
Paul Gillin
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?
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