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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

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Content Marketing Statistics in 2024: Everything You Need To Know

Optinmonster

As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. 50% of bloggers now utilize AI tools to enhance their content creation process. Nearly a third of marketers (29%) actively incorporate content marketing into their strategies.

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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Envy

Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report. PPC ads on Google and LinkedIn are often the default for cybersecurity marketing. Minimum budgets increase. Cyber Security Companies are spending more on PPC.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Statistic Stats).

PPC 110
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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago.

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Marketing Mathematics: Why You Need to Invest in Website Engagement

Adobe Experience Cloud Blog

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Missing Piece of Your 2015 Marketing Budget. A Closer Look at the Numbers…. The Background.

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Mad Men vs. Math Men: Finding the balance between ROI and creativity

Bannerflow

In-house brands want tighter control over marketing budgets. Indeed, command of budget is lost once you outsource it – and every marketing manager or CMO knows this. Yet, delve deeper into the stats and you can’t help but think something else is at play. What are the reasons for the shift to in-house?