Martech
FEBRUARY 2, 2023
Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.
Martech
JANUARY 21, 2022
ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization? Speak to your marketing peers to find out who is using which ABM tool and why.
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SendX
MAY 21, 2021
What is B2C Marketing? B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. Now, one of the main challenges of Digital Marketing for B2C companies ( business to Consumer ) is to build value and gain the confidence of the audience. Sky's the Limit!
Martech
MARCH 7, 2022
It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs?
Hubspot
APRIL 12, 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.
Customer Experience Matrix
NOVEMBER 3, 2018
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. Back to our Data CDP, which obviously leaves the additional gaps of analytics and personalization. By definition, the CDP fills the Customer Database gap.
SpotMe Blog
FEBRUARY 2, 2022
Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. Then we will draw up a list of critical features for your next tool.
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