Comparison, Intent Signal, Marketing Automation Services and Personalization

Why ZoomInfo is Acquiring Clickagy

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers.

Zoominfo

Zoominfo Intent Signal Work Management Intent Data

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

Intent Data

Intent Data Ideal Customer Profiles Intent Marketing Automation Services

Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Signs of buyer intent.

Intent Data

Intent Data Intent Marketing Automation Services Ideal Customer Profiles

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

Buyer Intent

Buyer Intent Intent Data Intent Work Management

How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data

Intent Data Ideal Customer Profiles Intent B2B Sales

What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. What is intent data?

Buyer Intent

Buyer Intent Intent Data Intent Work Management

Content + Intent Data: Informing Content Based on Interest

Content4Demand

SEPTEMBER 24, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent.

Intent Data

Intent Data Top of Funnel Intent Lead Ranking

What We’ve Learned From Pioneering Account-Based Predictive Models

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. It tells us what personas are most relevant and whether contacts that align to these personas exist in CRM or marketing automation (MAP).

Ideal Customer Profiles

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing

Database Marketing PPC Work Management Marketing Management

Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market?

Zoominfo

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services

A B2B marketing guide (and how to be successful)

Choozle

JANUARY 20, 2020

More B2B buyers now expect brands to anticipate their needs and deliver personalized experiences similar to what they’ve experienced as consumers. Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. The lines between B2B and B2C continue to blur.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

The Reason Your B2B Website is No Longer Effective

FunnelEnvy

MARCH 7, 2018

Even if you’re solely evaluating intent based on accounts, ultimately it’s an individual human that will be engaging with your content. Personalization without Rules. It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics.

Top of Funnel

Top of Funnel Marketing Websites Enterprise Management Effectiveness

What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Terminus

JULY 17, 2019

The average B2B consumer is already 67% of the way through their buyer journey before they consider engaging with your sales team and 80% are seeking out professional services online when searching for services. Buyer intent data encompasses the signals which indicate a prospective customer is interested in buying.

Buyer Intent

Buyer Intent Intent Data Top of Funnel Intent

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. LinkedIn Ads.

Paid Content

Paid Content Lead Ranking Lead Scoring Lead Gen

B2B Marketing Zone

Why ZoomInfo is Acquiring Clickagy

Intent Data: How to Generate Quality Sales and Marketing Leads

Webinars

Trending Sources

Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

Webinars

What Is Buyer Intent Data? How Can I Increase Sales With It?

How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

What Is Buyer Intent Data? How Can I Increase Sales With It?

Content + Intent Data: Informing Content Based on Interest

What We’ve Learned From Pioneering Account-Based Predictive Models

Why It’s Time to Start Leveraging Database Marketing for PPC

Finding the Best ZoomInfo Alternative: SalesIntel

A B2B marketing guide (and how to be successful)

The Reason Your B2B Website is No Longer Effective

What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

The Best B2B Lead Gen Campaigns for Every Channel

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