Comparison Marketing Automation Marketing Automation Services Personalization 
SendX
MAY 21, 2021
What is B2C Marketing? B2C short for (business to consumer) marketing refers to the approach of selling goods and services directly to consumers. Now, one of the main challenges of Digital Marketing for B2C companies ( business to Consumer ) is to build value and gain the confidence of the audience. Sky's the Limit!
Heinz Marketing
SEPTEMBER 9, 2021
In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.
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Hubspot
APRIL 12, 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.
Martech
JANUARY 21, 2022
ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization? Speak to your marketing peers to find out who is using which ABM tool and why.
Martech
FEBRUARY 2, 2023
Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.
eTrigue
FEBRUARY 2, 2022
What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. But email marketing alone has significant disadvantages. Despite the various upsides to email, it is really just a batch and blast tool. So how will marketing automation benefit me?
Martech
MARCH 7, 2022
It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs?
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