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LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

Bionic

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Google Ads : $8,720.16 Engagement: Clicks and Quality Google Ads stole the show when it came to engagement.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google Spares No One: The Redesign Has Decreased Speed Scores Across the Web. So what about Google's news aggregator and app instead?

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

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Behind Each Variable, There’s a Story to Be Told

Mass Analytics

Dimi M ittev , from Google UK, Opened the event in a room of over 160 very enthus iastic attendees. His opening speech was supported by a very powerful graph that illustrated the growth of demand for Google MMM data over the past two years. T he era of MMM Growth. And what’s even more interesting is the emergence of restoring.

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Cookies’ Decay, What’s Next for Ad Measurement?

Mass Analytics

Based on this comparison, he stressed that it is unrealistic to assume that exposure is the same across consumers, journey, and contexts. She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans. This allowed for more actionable insights to the brands they model.

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Faster Media Planning with Intelligent Caching

Bionic

Your media planning experience just got a lot faster. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. The first version of Bionic introduced the media planning interface almost 10 years ago. 16 API Calls to Render a Media Plan. This is too slow.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

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