Marketing Interactions

FEBRUARY 20, 2022

That all takes time, research and political negotiations depending on company culture. And, if you happened to visit their website during your information gathering, you’re showing even higher intent. Intent Data Can Be Misleading. Yep, it was that afternoon of searching you did on keywords they’re tracking.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

APRIL 14, 2019

Have you ever landed on a vendor website and not known where to look for the information you were after? Through reverse IP lookup, the content served can be personalized to the company employing the website visitor. Dynamic Content Answers the Quest for Instant Gratification. Nothing seems relevant to you.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

JUNE 20, 2021

Marketing creates messaging to position the company in market, draw attention to the brand and create awareness and advancement for prospective buyers and across the customer continuum. But, without coordination, the stories each of them tells can make the company “feel” a bit off-kilter and result in confusion for those on the receiving end.

B2B 62

B2B Marketing Management Customer Satisfaction B2B Sales 62

Marketing Interactions

JUNE 4, 2017

Pushing product: it’s what B2B companies have been doing for years. We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them. ABM makes your company focus on the entirety of the buying or change management process.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

MAY 21, 2018

Content serves as the champion of your company. of companies maintain consistent content scores across the various types of content on their websites. Financial Services companies fared a bit worse at 33.3% Research from a few years ago found that companies wasted $0.25 consistency with their content.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. One of the fallacies that companies bought into with sales enablement is that more is better.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

SEPTEMBER 30, 2018

The RMM will be most effective if used as the standard to evaluate relevance across channels and the company to establish processes for continuous improvement specific to each area in relation to the quadrant it occupies on the matrix. These two quadrants are based on an inside-out approach that puts the company and its products first.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 23, 2017

Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Based on the outcome of Step 1, define a list of contacts at customer companies that will represent the persona(s) you’re building. But each of these people essentially had the same role within their company—as well as within the buying process.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

As VP of Finance for my company, most of my time is spent in status meetings with my direct reports. Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? Or do they tend to have eight jobs in 10 years at different companies?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 21, 2018

Align your messaging with your brand’s attributes so the experience is fluid when your customers experience your brand in other channels or visit your website. Use your name and company name. Just remember to avoid jargon or acronyms that your customers won’t immediately understand. Identify yourself.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. In fact, the majority of both groups prefer to communicate with brands and companies via text message. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Mobile marketing means more than a mobile-responsive website. Some of these may sound familiar.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118