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How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. Your growth strategy sets the direction for your company’s expansion and provides a roadmap for achieving its objectives.

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How to Register a Company in Estonia and Hungary

Valasys

These two Eastern European nations boast a thriving economy and a welcoming atmosphere for startups and worldwide enterprises alike. In this article, we will take you on a journey through the steps and intricacies of registering a company in Estonia and Hungary.

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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. On the contrary, it signifies a tailored approach to integrating senior marketing leadership into the company.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

But a new breed of technology companies is setting out to change that. Tim and his team recognized that the creative application of technology could increase labor productivity, benefiting both the commercial construction companies building these complex structures and the investors paying for them. The Company.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

That’s because they are static, inflexible snapshots in time that lose relevance as soon as conditions change. They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. The Company. It’s like navigating a maze using a Polaroid picture of an arrow for directions.