Smashmouth Marketing
AUGUST 13, 2019
as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. I'm singing the praise of Ken Krogue and company at Insidesales.com with ANUM -- it all starts with Authority! But read the beginning of that sentence."as BANT is dead as it pertains to Lead Gen.
Smashmouth Marketing
JUNE 12, 2013
as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. I''m singing the praise of Ken Krogue and company at Insidesales.com with ANUM -- it all starts with Authority! But read the beginning of that sentence."as BANT is dead as it pertains to Lead Gen.
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Smashmouth Marketing
MARCH 28, 2011
There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. Yet few opportunities exist for today's sales and marketing leaders to come up with a joint definition of success.
Smashmouth Marketing
SEPTEMBER 30, 2009
As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? Test" should be the mantra, so companies can figure out what works best for them.
Smashmouth Marketing
SEPTEMBER 29, 2009
As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? Test” should be the mantra, so companies can figure out what works best for them.
Smashmouth Marketing
MARCH 6, 2009
annekeseley : " sales 2.0 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 greenleads : "Sales 2.0
Smashmouth Marketing
MARCH 19, 2009
annekeseley : " sales 2.0 sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 is not the answer.
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