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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. The moments are set up as real time triggers within Marketo.

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No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

By utilizing social strategies and digital technologies in the revenue cycle, companies can leverage the power of Sales 2.0. Selling to Big Companies. Konrath’s book, Selling to Big Companies, compels you to look at more efficient methods to sell. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability.

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10 Free Sales Tools to Pump Up Your Pipeline

Vidyard

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. Owler is a unique company database that focuses less on minute company details and more on executive information.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Go there right now and type in the name of your company and see what happens. SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? It will tell you how many people have subscribed to the RSS feed. ZoomInfo : Looking for contact information for a company?

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.