Vidyard

NOVEMBER 5, 2019

That swift video journey through a company’s storied history. They’re all company culture videos. Where to Use Culture Videos Where can you share your company culture videos for maximum effect? These scripted videos are a great fit for social channels, and can inspire loads of engagement and exposure.

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. These people are already inclined to support your business and are open to the idea of attending an event. Targeted ads on LinkedIn. Start contests within the company. Paid social media ads.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me? That actually kind of makes sense.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). However, paid advertising can be challenging today for a few reasons: Paid channels are more competitive than ever. They optimize paid ad dollars. MSLGroup ). MSLGroup ).

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. 5 Snapchat Statistics That Prove Its Power.

Work Management 103

Work Management Enterprise Management Marketing Management Paid Social Agency 103

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

Social Media 109

Social Media Social Marketing Advertising Agencies Media 109

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. 39% plan to spend more time on Twitter this year – the highest of any other social network. Not the best way to make an impression.

PR 68

PR Twitter Brand Identity Branding 68

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me? That actually kind of makes sense.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. were female.

Statistics 136

Statistics Linkedin Paid Content B2B Thought Leadership 136

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Here are ten suggestions.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Zoominfo

FEBRUARY 7, 2018

Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. The reason for this is simple: Compared to outlets like Twitter and LinkedIn, Facebook made it significantly more challenging to garner an engaged audience, primarily due to the platforms mission.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Here are some key statistics highlighting its continued importance and evolution: 1. Here are some statistics highlighting the importance of data-driven targeting: 6. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Here are some key statistics highlighting its continued importance and evolution: 1. Here are some statistics highlighting the importance of data-driven targeting: 6. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

PureB2B

APRIL 29, 2022

It’s all well and good to recommend you apply predictive analytics to your social media strategy, but what exactly is it? Predictive analytics is a form of data analysis that uses machine learning and statistical modeling to predict future outcomes by identifying patterns within sets of data. Creating Lookalike Audiences.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. Hold those horses! There are some drawbacks to an SEO-only focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech Advisor

AUGUST 16, 2019

HubSpot’s marketing statistics show that 65% of millennials speak to their voice-enabled devices at least once a day. This made AI essential for companies across industries looking for better Customer Experience (CX). ’ campaign about the age-old competition they’ve had with Coke.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. This is the plight many B2B companies face, but marketing qualified leads are the solution. Social media: visits from social media websites like Facebook and Twitter. Paid social: people who visit from paid ads. But then you log in. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same. Why 46 Percent of LinkedIn Ads Fail Click To Tweet.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Brandwatch Marketing

SEPTEMBER 21, 2022

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. The flexibility of Brandwatch allows you to undertake deep social media analysis that can inform real business decisions. Facebook Insights.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Schubert B2B

FEBRUARY 5, 2019

Suddenly, you’re flooded with statistics. This is the plight many B2B companies face, but marketing qualified leads are the solution. Social media: visits from social media websites like Facebook and Twitter. Paid social: people who visit from paid ads. But then you log in. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Brightedge

DECEMBER 4, 2020

Statistics show that consumers are more interested in reviews than they've ever been before - good or bad. Paid distribution accomplishes the goal of engaging potential customers while they are on other sites, while also bringing in leads through thought leadership and relationship building. Social media distribution options.

Distribution 104

Distribution Paid Social Agency Social Media Media 104

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

EveryoneSocial

AUGUST 12, 2020

When people are looking for products or services in your industry, does your company get mentioned as a potential top solution? And while there are many factors that contribute to how aware people are of your company, one of the biggest outlets are social media platforms. Insights into your company reputation.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Brandwatch Marketing

FEBRUARY 2, 2019

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans. The flexibility of Brandwatch allows you to undertake deep social media analysis that can inform real business decisions. Facebook Insights.

Paid Social Agency 105

Paid Social Agency Social Media Analytics Tools 105

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. But that alone isn’t enough to distinguish the platform as a powerful lead generation tool.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. Nowadays, companies have the data, but they are lacking data analytics experts who can obtain insights from the available data for better decision-making.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Webbiquity

MARCH 29, 2016

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. And they shouldn’t be used at all on LinkedIn.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Valasys

SEPTEMBER 27, 2018

Industry statistics is one of the best sources of this information. A formal marketing plan is in place in 45% B2B companies (Statistica). LinkedIn is a close second with 89% of marketers using it. Content marketing strategies are documented by only 37% of companies (Content Marketing Institute). Social Media Marketing.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

EveryoneSocial

MARCH 17, 2020

Below you’ll learn more about social media recruiting strategies, tools to help you and your company succeed, and social media recruiting examples. . How is Social Media Used for Recruiting? How is Social Media Used for Recruiting? Social Media Recruiting Statistics. CareerArc ) 75% of U.S.

Paid Content 73

Paid Content Social Media Ad Building Work Management 73

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Let’s do some basic math.

Sales Management 144

Sales Management Practices Best Practices B2B 144