B2B Memes

OCTOBER 4, 2010

The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

SEPTEMBER 29, 2011

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JANUARY 10, 2011

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. Fortunately, every yin has its yang.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

OCTOBER 4, 2012

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” I would go a bit farther.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 29, 2011

For a company, it should not be about “the conversation” or the hype. Will new media lead to brighter or bleaker career options? In preparing the profile, I recently conducted the following email interview with him. I offer it here with his permission. What’s the most important message you have for people regarding social media?

Content 100

Content PR Social Media Ethics 100