Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 16, 2012

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Product & Service Data Center.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

SpotMe Blog

JUNE 29, 2023

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. How much do companies spend on pharma marketing? Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Metadata

SEPTEMBER 19, 2022

This gives you an understanding of who is most likely to buy your product or service (your buyer persona). The last thing you want to do is shell out a ton of money sending ads to people who have no need for your product or service. Your consumer buckets will be unique to your company, product, service, and customer base.

Paid Content 52

Paid Content Examples Psychographics SMS 52

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Should you include Pinterest in your mix?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 18, 2018

Facebook , LinkedIn and. Download our free webinar checklist here to make sure your next webinar or webcast is a success. What Is a Webinar/Webcast? A webinar (also known as a webcast) is a live, online seminar or workshop that's delivered over the internet. Here at HubSpot, we know a thing or two about webinars.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. LinkedIn - LinkedIn is a business-oriented social networking site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

FEBRUARY 21, 2012

Product data sheets / brochures. Webinars / webcasts. Product reviews. Product comparison grids. • Product comparison grids. • research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Join the same groups on LinkedIn. Case studies. Presentations.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 8, 2013

500 companies use at least one major social media platform. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. You don’t need to use LinkedIn to contact people you met with if you don’t want to.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

500 companies use at least one major social media platform. Beyond the obvious (keywords, title, description), he notes that “appearing higher than all the other videos targeted at the same keywords will depend on user engagement. You don’t need to use LinkedIn to contact people you met with if you don’t want to.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Adobe Experience Cloud Blog

OCTOBER 14, 2015

To dazzle them, implement these tips: Think of title slides as teaser thumbnails: use bold headlines and visuals, optimized with relevant keywords. Create a Webcast on Udemy. When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 48

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100